The coupon process VERY simply stated: - Vendors issue coupons for their products.
- Consumers use these coupons to purchase the vendor's product from the retailer.
- The retailer sends the coupons to the vendor.
- Vendor sends the retailer a check for the value of the coupons.
Lately I've been blessed with an abundance of free coupons. I get them through various programs like
Vocalpoint,
Kraft, and General Mills new program
Pssst. Usually, I place the items in the cart with my regular grocery purchases and during checkout separate them by coupon, price match, and normal purchase to make it easier for the cashier.
A happy cashier usually results in a price question swinging my way! Usually with the kids and husband in tow, I don't pay close attention to how the free coupons are processed. I mean, FREE means FREE right? You should get the price the store charges for the product credited back from the grocery bill. WRONG! It all depends on the stores coupon policy.
I discovered this when I made a special trip to my local grocery store to use a few of my free coupons before they expired. I was alone and picked up a Diet Dr. Pepper and some M&M's along with my "free" items.
What can I say, I was alone and pampering myself a bit! It was during check out when I noticed it. The cashier scanned my products as usual then
she entered a coupon value lower than what I was charged. She entered the store's maximum reimbursement price listed in the coupon's fine print. Since the product was priced $1.50 higher than the vendor's maximum reimbursement, I was left owing the difference.
A FREE coupon does NOT always mean FREE! Thinking she made a mistake, I asked about it. This is the store's coupon policy. I was stunned.
The next time, I went to a different grocery store. Used a few more of my free coupons. This time my purchase was free but the purchase price was below the fine print store's reimbursement value so I'm not sure if there policy is
"FREE means FREE" OR if it's
"FREE as long as we get reimbursed for it." This store scanned everything, products and coupons, so I'm pretty confident they coupon back the entire value of the product. I've worked at retailers where "FREE means FREE", even if the store takes a loss so I am surprised at this.
Needless to say, I will no longer shop at my local grocery store. The regular price of groceries are routinely marked up somewhere between 25% to 50% over other stores twenty minutes down the road. Forget competing with a chain store like
Walmart,
Hugos, or
SuperOne! Because of this markup my free coupons are not really free so I'll gladly take my business to someone who will honor the "FREE means FREE" coupon policy!
My question to you, dear readers, "Should stores honor FREE coupons for their full retail price? Even if it means they won't receive a full reimbursement from the vendor?"